• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

藜量元素

增加能量,生活更加健康

背景:
       中国对于饮料是这样定义的:饮料是指以水为基本原料,由不同的配方和制造工艺生产出来,供人们直接饮用的液体食品。饮料除提供水分外,由于在不同品种的饮料中含有不等量的糖、酸、乳以及各种氨基酸、维生素、无机盐等营养成分,因此有一定的营养。可随着社会的发展,为了满足人们日益变化的需求,饮料也开始变脸,变化出多种不同的功能,饮料也由原始解渴好喝延伸为其他功能,最新流行的谷物饮料具有的代餐功能就受到了消费者的热捧,谷物饮料的出现使饮料再也不是单纯解渴好喝的饮料,饮料开始具有代餐功能。谷物饮料市场近年来呈现狂飙式的发展,目前谷物饮料已经是一个不可小觑的市场,从其发展速度和潜力来看,谷物饮料是一个不折不扣的大市场。
       China for the beverage is defined as: the drink is to water as the basic raw material, produced by different formula and manufacturing process, for people to drink directly liquid food. In addition to the water supply, because in different varieties of drinks contains a variety of sugar, acid, milk, as well as a variety of amino acids, vitamins, inorganic salts and other nutrients, so there is a certain amount of nutrition. Can be with the development of society, in order to meet the needs of people increasingly, drinks also began to face, changes in a variety of functions, beverages by original thirst quenching drink extends to other functions, cereal drink with the latest popular meal replacement function is consumers Repeng, cereal beverage appear to make drinks never not only thirst quenching drink good drinks, drink began with meal replacement function. Cereal beverage market in recent years the development of hurricane, the cereal beverage is a force to be reckoned with in the market, from the point of view of the pace of development and its potential, cereal beverage is a great market of the letter.
 

洞见:
       被称为“健康经济”的中国软饮市场,经过20多年的迅猛发展,现今已经取得了前所未有的成就。中国饮料行业市场是全世界最大的新兴市场,在短短的20多年里,中国健康饮品行业从小到大,由弱到强,从简单粗放到科技领先、集团化经营,全行业形成了一个初具规模、极富生机活力的产业大军。健康饮品企业如雨后春笋般越来越多,名目繁多的健康饮品品牌层出不穷,市场竞争愈演愈烈。
       Known as the "healthy economy" of China's soft drink market, after more than 20 years of rapid development, has made unprecedented achievements. Beverage market in China is the world's largest emerging market, in a short span of 20 years, Chinese health drinks industry from small to large, from weak to strong, from the simple and crude into science and technology leading, group management, the industry formed a shape, rich vigor and vitality of the industry ranks. Healthy beverage enterprises have mushroomed like more and more. Numerous health drinks brands and styles, market competition intensified.

解决:
       藜量元素,名称创意新颖,构思巧妙,紧密围绕贵司产品“自然、营养、全面“的健康理念。”藜量”与“力量”谐音,以此体现贵产品为广大消费者增添无限力量的美好寓意。藜麦,具有独特的、丰富的、全面的营养价值,被称之为“粮食之母”。藜麦也被国际营养学家们称为 “营养黄金”、“超级谷物”、“未来食品”。藜量元素,作为一种健康营养的藜麦饮料,巧妙地体现出“为身体增加能量,让生活更加健康”的完美寓意。
       Quinoa elements, novel creative names, ingenious closely around your company products "natural, nutrition, comprehensive" concept of health. " Chenopodium album "and" power "homophonic, meaning beautiful to show your products add unlimited power for the vast number of consumers. Quinoa, has a unique, rich and comprehensive nutritional value, known as "the mother of food". Quinoa is also the international nutritionists called "Nutrition Gold" and "supercorp", "the future of food". Quinoa elements, as a healthy and nutritious quinoa beverages, cleverly reflects "for the body to increase energy, make life more healthy" perfect meaning.

Perspectives

伊利

伊利

  伊利作为一个乳业公司的名称非常的清新、悦耳,朗朗上口,容易被识记。尽管从字面看不出特殊的含义,但却

保食安

保食安

  保食安这个名称很直接地传达出了公司产品的属性和功能,即保证食品的品质符合要求。先知在为保食安做品牌

北极泉

北极泉

  北极泉这个名字用于纯净水,真的是一种绝妙的选择,北极这两个首先会让我们联想到冰天雪地、远离人类生活

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





如何打造持续成长品牌

立即致电 4006-099-888

可获得专业品牌顾问支持,新品牌时代,命名之道,唯有先知。