Tuo Pu Group brand of health industry brand series of health products, is to "green, nutrition, safety and health as a concept, relying on the extension of general group has a strong scientific research strength, to the consumer oriented, supported by the science and technology, in the industrial chain for the protection, the introduction of high-quality, high-tech, new fashion concept of full range of nutritional health food brand. To the promotion of industry and product brand, the need for comprehensive combing the brand and brand to create work, formed a complete and clear brand system, thus effectively segment industry brand, to win a better market and development space.
Objective with improvement of China's social and economic development and people's quality of life, Chinese people attach more importance to the nutrition and health gradually; on the other hand, with the fast-paced life caused by the rapid development of society, and huge life and spiritual pressure, for our health produced a serious threat. So in modern society, science diet, rational nutrition, promote health will become the basic consensus of the whole society, will also become the basic needs of the broad masses of the people; a healthy diet, nutrition and health care and modern life closely, inseparable.
全轻，名称由品牌定位创意而生，倡导“全轻态，乐生活”的健康生活理念；名称创意新颖，用字完美，符合贵司行业特征。全轻，带给目标受众的是一种全新的健康生活方式，让身心得到全面的放松，使身体得到全面的调理。同时又创造性的提出“全轻态”这一极富创新性的健康生活理念。能够快速占据目标客户的心智资源，引起共鸣，有利于品牌知名度的快速形成。英文名fullitate创意理念源自“Full light state ”，意为“全轻状态”，与中文品牌名称形成了完美契合。
Fullitate, name brand positioning and creative, advocating the concept of healthy living "full light, happy life"; novel creative names, words perfectly, in line with the industry characteristics of your company. All light, bringing to the target audience is a new healthy lifestyle, so that the body and mind to be fully relaxed, so that the body to get a comprehensive conditioning. At the same time, it creatively puts forward the concept of "all light state", which is very creative and innovative. Can quickly occupy the mental resources of the target customers, cause resonance, is conducive to the rapid formation of brand awareness. Fullitate creative ideas from the English name "light state Full", meaning "full light state", and the Chinese brand name to form a perfect fit.