With the slowdown in global economic development and changes in the domestic market, the 2015 can be regarded as a year of China's hotel industry surging. Shared Airbnb economy is coming stormin; marriage and seek common development platform alliance between the hotel group; PMS, APP, WeChat cloud, Alipay and other technology change changing hotel service mode of operation; the Econo Hotel revenue decline and mid-range hotel brand investment boom in hotel industry increasingly fierce competition, customer service expectation is also rising. Hotel design, room number, software and hardware equipment homogenization phenomenon highlights. Regardless of the renovation design, additional rooms or the improvement of equipment, will result in high budget, revenue and expenditure proportion of imbalance is inevitable. As a place to provide services directly to the guest, the hotel should fully consider the needs of the individual and improve the comfort and convenience of the service by means of scientific and technological means. At the same time, reduce the hotel material consumption, energy consumption, the liberation of manpower and so on are the hotel to the wisdom of the transformation of the hotel to bring the benefits of growth.
Hotel industry competition and difficulties, the government's new deal is the incentive, excess, homogenization, aging is very serious. In this case, to cost and price, the living space is narrow. Therefore, or to create the experience of value, personality value up and down. Have a good experience value, with the pricing power; have a good personality value, you can enhance user stickiness. Innovation, will undoubtedly become the new norm in the hotel industry to save themselves.
"The name Sheng Yu Tian very inclusive," Tian Yu "two words into one. "Sheng", prosperous, for better vision of the future development of the enterprise, "Yu", comprehensive, widely, the target market of the iconic Hotel wide expression, "Lun" as the words, highlighting the enterprise products and services of international high-end quality. The whole name is a division of the competition, a very wide range of corporate image, impressive.