• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

裁赋

天赋之艺

背景:
       关于个人高端服装定制的案例还真不多见,这次先知中国有缘接到了一位在国外留学回来的大美女自己创业的故事,客户本身从事的服装设计行业, 由于国外好多服装品牌都是以设计师个人价值与理念诞生出来,于是回国后也想在本土创造出一款属于自己品牌形象的中高端服装定制专家。说到品牌的创立,先知 中国团队有着多年实战的丰富经验,团队在一次从起点出发,从命名和品牌标识开始,到前期的品牌市场定位,帮客户创业思想从无到有的创造品牌的形象和品牌的 故事出发,一点点的诞生出来,从而更好的辐射到后期的产品营销策划当中去。
Background:
       About personal high-end clothing custom case is rare, the Wewin China decree by destiny, received a study abroad back in the great beauty of the story of your own business, the customer is engaged in the clothing design industry itself, because a lot of clothing brands abroad are based on personal value and the concept was born out of the designer, then back home also want to at home to create a brand image of their own in the high-end clothing customization experts.Wewin said to the establishment of brand, the Chinese team has many years of actual combat experience, the team in a starting from the starting point, starting from the name and logo, to the early stage of the brand market positioning, to help customers entrepreneurial ideas from scratch to create brand image and brand according to the story of the birth of a little bit, so as to better radiation to late products marketing planning.

 

挑战:
       个人的产品品牌也与以往的企业与集团思路都稍有不同,如何打造出完美的个人形象品牌是先知中国这次服务的挑战点。先知中国结合客户个人命理,结合品牌名称 多注重品牌家族(个人)名氏、情感文化性品牌;采用互动情感方式命名的品牌,名称均反映品牌的核心诉求的基础上创造出简约而不平凡的品牌名称“裁赋“,名 称以固有词创意而生,一语三关,一方面在诉求了“匠裁之志·与生居来”匠心精神同时,更向目标人群传递一种身份尊贵的象征。且在名称创意的物理属性上, 音、形、字、义均做以雕琢,利用较为复杂的字型突显名称沉稳且厚重之感,体现其定制的工艺及其品质。
Insight:
       Individual product brand also with past enterprise group has a slightly different way of thinking, how to make a perfect personal image of the brand is a Wewin challenges of this service in China.Wewin China customer personal numerology, combined with the brand name more pay attention to brand family (individual) MingShi, emotional culture brand; Using interactive emotional way named brand, brand names reflect the core of the appeal on the basis of creating contracted and extraordinary brand name "cutting fu", the name born with inherent creativity, a language of customs, on the one hand, in the appeal "potter's ambition, and the life to" cutting originality spirit at the same time, more to the target population is a symbol of noble.

 

解决:
       名称发音上大气且时尚,具有贵族品牌气质,另与“财富”一词同音,寓示了贵品牌的美好期许与愿景。(其生“释义为生活相关的生活理念、与生命而来的天赋匠 心)裁· 匠心精神     赋· 天赋之艺    裁 赋· 财富,在品牌标识设计方面更是创意的用了徽章设计思路,在同行业形成了很好的差异化视觉感受,并且在后期的应用上取得了独特的视觉效果,标识及是一枚徽 章,代在胸间,其中用了欧式的设计风格,加以缝纫机等行业专属标识,达到了完美的效果。先知策划团队同时结合品牌形象前期为妙的创造出“匠裁之志·与生俱 来”的品牌主打广告语,并制定了相关的产品制定与后期传播思路。其先知团队尽心尽意的服务,预示着品牌未来的成功。真所谓先知一步,成就伟业,亦是如此。
Solve:
       And in the name of creativity on the physical properties of sound, form, character, meaning all do to carve, using more complex font highlighted name composed of thick feeling, reflects the custom process and its quality. Atmosphere in the name of the pronunciation and fashion, with a noble brand quality, the other with the word "wealth" unisonant, YuShi the beauty of your brand promise and vision. (the raw "commentaries on the related concept of life, and life for the life of talent originality),Cutting, originality spirit Fu, talent of art Fu, cutting wealth ,In logo design is creative with the badge design train of thought, in the same industry has formed a good differentiation, and later in the application has a unique visual effect, logo and is a badge of generation in the breasts, which used the European design style, sewing machine industry such as exclusive identification, reached the perfect effect. Wewin planning team at the same time, combining with the early stage of the brand image to create wonderful "chi, born of artisan cut" brand main slogan, and formulate the relevant product formulation and later spread ideas. The Wewin team striven service, indicates the brand's future success. Really the so-called Wewin step, glory, as well.
 

Perspectives

奥蔻取名

奥蔻取名

经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥

领秀命名

领秀命名

  领秀梦舒雅,这个名称本身听起来就非常的悦耳,能够带给人一种美妙的享受,高雅而有富有诗意。领秀,既有

布衣库

布衣库

  布衣库的本品牌英文名为“Augoniu”其创意来源:Austere朴素的,无华饰的,Gorgeous漂亮,美丽,和New新潮的,流行

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方 向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





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