本真 本意 本我
Cosmetics in China has maintained a stable growth trend, but also face some problems in the development process. Less has been China's per capita consumption of cosmetics, cosmetic untapped market and domestic demand expansion. Compared to Western European per capita cosmetics consumption of 2006 to reach € 150, compared to hundreds of Yuan China's current per capita consumption of less than one-tenth of the developed countries。With China's sustained and rapid economic development in the future, the potential market demand will continue to release, considering the huge population base, the cosmetics industry has tremendous room for growth. Skin care cosmetics market in China is the largest industry, accounting for nearly 70% proportion of industry as a whole. Future cosmetics market is a trend that the market level is becoming clearer. Product segments more and more detailed, there has been some new market segments.
In 2016, the skin care Trends 2015 will be the formulation of science and technology until 2016 and add components of genes, cells, moves slowly toward professional line of skin care products, occupying a small part of the market. New members are "returning", most are returning to nature, basic skin care. For example: safer extracts, moisturizing and moisturizing of the skin for the most basic, supplementary oil directions
Wewin made the name and image for the brand Zhen Pure Colour, captures the characteristics of the current skin care new trends in the cosmetics industry, selected natural black and white, and font design can use the natural way, and give the feeling to return to nature, simple and elegant. Brand image is atmospheric, simple font, like natural, cleaning and refined girl figure, closely linked with the selection color of three words. Overall image give the feeling of elegance and natural and refined.