Background of the project:
Food is the paramount necessity of the people. Rice as one of the main staples of our everyday life, occupies a decisive position in our food consumption. China is rice production and consumption country, Paddy sown area and output of grain crops the nation first. Since the early 90 's to the present, along with the national population policy adjustments, open, international agric -food market a lot of advertising indiscriminate bombing, the industry was unprepared to enter a shuffled stage, who can locate, who will be able to seize opportunities, it requires an understanding of Chinese rice market situation and Chinese demand, and develop appropriate marketing strategies. This project is in the background.
With the improvement of people's living standards, as well as the food quality requirements, for safe, high quality, high-end rice nutritional needs will continue to grow, from a food safety perspective, give consumers more confidence in organic rice, organic rice in the domestic market with strong competitiveness and prospects for development. With the development of the society, all kinds of food have gradually embarked on the road of finishing and careful packaging, and even rice is no exception. In a long and efficient life pace, in order to ensure food safety, guaranteed by the quality and safety, more consumers are more willing to pay for quality packaging of rice. In the rice industry, according to market analysis of net sales channel sales businesses have achieved a win-win situation, rice of Internet trading will become the norm in the future.
针对中国大米市场发展趋势和大米精品包装消费心理的研究，先知命名团队为其命名“坤合稻”， 坤为地，载万物之生长。坤，又代表着女性，有孕育之意。 “坤合稻”寓意本品牌大米所在二克浅镇优越的自然环境与优质土壤，孕育出适合中国人的好大米。其大气婉约，也寓意企业集天时地利人和，为消费者带来集口感与外观，营养与健康的好大米。
Against the market trend of Chinese rice and rice products in packaging consumption psychology research, Prophet name team name "KunHeDao", Kun, containing the growth of everything. Kun, also represents the female, gave birth to meaning. " KunHeDao " means the brand rice of Qian Zhen two grams favorable natural and high-quality soil, gave birth to the best rice for the Chinese. Its graceful atmosphere, set the right time and also enterprises, taste and appearance of consumer sets, good rice to nutrition and health.