Background of the project:
The market of education and training turns into more segments market trends, high, medium and low levels of training needs is looking for the appropriate communication channels. Early in 2004, the education and training expenditureof per capita urban residents reached 1012.85 Yuan, Become households ' consumption firstwith 7.4% high proportion ,. By the end of 2004, excluding national higher education, as training market, the scale of production has reached tens of billions, and is growing at a rate of 30% per year rapidly. By the year 2006, the market size has grown to hundreds of billions of Yuan. It’s lucrative in the market of education and training, and the barriers of technicaland financialaccess to trade are relatively low, has been recognized as a rising industry and one of the most promising markets.
Training and education market has entered into the rational, subdivision development rail. In this segmentation market, has many innovative and quality training institutions have not yet developed into a peer in the vast sea, die because lack of students. According to our analysis, the reason that these training institutions out is obstructed channel. is too weak and unable to stand. But a lot of examples show, from the reality of the current situation, the whole education and training market needs are flexible, have high ,medium and low levels, different institutions can survive in different levels. Now the main problem is all over because of the many education and training institutions, on the one hand is single modepromoting, leading to workers failing to know timely information; learners face many organizations on the other hand, have no choice.
Aiming at the development trend of China's consulting market and the unique industry , Wevin naming team name "Peidun" for it,"Pei" is to help and guide the growth, cultivation and training. "" As a name, there is immediately, meaning at once. "Peidun" name is under consideration for great meaning, with outer beauty, creative thinking around the enterprise connect directly with schools abroad "English system training" project to expand core business association. "Peidun" highlights "English training" learning system comprehensive precision, guide customers to achieve their goals. "Peidun" is suitable for the international generic names, the name protrude property features ,quite different to the brand in the same industry, can occupy the target customersmental resources quickly, fully embodies the name’s Supreme State of art as ontology .