• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

合略咨询

和合相生,谋略天下

项目背景
       管理咨询行业是我国改革开放以来兴起的一门新行业、新学科,是我国第三产业即服务业中一门比较重要但又相对薄弱的产业。咨询行业像其他事物一样,会受到周围环境的各种影响和制约,只有与环境的变化相适应和协调,企业才能顺利地开展咨询活动。总的说来,管理咨询行业主要受政治法律、经济、社会文化三个方面环境因素的影响。但随着我国加入WTO,与国际交流日益增多,人们的观念尤其是企业界、政府的思想观念发生了巨大的改变,也在不断与国际的先进思想和管理理念接轨。本项目就是诞生在这样的背景之下。
Background of the project:
     Management consulting industry is a emergent industry and disciplines since China's reform and opening up, the third services industries of the much important but relatively weak industry. Consulting industry, like other things, influenced and restricted by the surrounding environment, only adapted to changes in the environment and coordination, enterprises can successfully carry out advisory activities. In General, the management consulting industry is mainly influenced by political, economic, social and cultural influence of environmental factors in three ways. With China's accession to the WTO, and increased international exchanges, the mindset of the people, especially the business community, the Government's point of view has undergone tremendous change, especially for  the international advanced management idea of ideas and standards. This project is born in this context.

洞见:
       目前的宏观环境对整个管理咨询业发展较为有利。中国管理咨询业的发展已到了一个转型时期,即由无序的自由发展状态向规范化、行业化转变的时期:企业客观上也迫切需要得到咨询业的帮助。中国管理咨询行业的市场前景广阔,可以说是“朝阳产业”。然而任何一个行业的发展都不是一帆风顺、完美无缺的,在发展不成熟的阶段必然会面临一些问题。管理咨询行业是知识型产业,而这其中一项重要的问题就是,作为这一产业核心资源的专业技术人员根本不可能以相应的速度培养,专业技术人才成为巨大的一个缺口。目前我国咨询人员素质的主要问题是知识面窄,知识严重老化,缺乏现代咨询意识,缺乏战略观念、竞争观念、系统观念和强烈的责任感。因此,培养符合职业标准的大量管理咨询师成为我国发展管理咨询业的瓶颈。
Insight:
      Current macro environment is more favorable for the management consulting industry as a whole. Development of China's management consulting industry has gone to a transition period, that is, by the disordered State of the free development of the standardization and industry during the transition: corporate objective is also an urgent need in consulting help. Market prospects of Chinese management consulting industry, can be said to be a "sunrise industry". However,any one of the industry's development is not easy, not perfect,  they will face some problems in the immature stage of development. Management consulting industry is knowledge-oriented industry, and the major problems in all is that, It is impossible to do corresponding speed training as the industry professional and technical personnel in core resources, There is a big gap in lacking of professional and technical personnel. Main problem is the quality of our consultants  narrow, serious old knowledge, lack of awareness of modern consultation, lack of strategic concepts, the concept of competition, systems concepts and strong sense of responsibility. Consequently, meet the standards of professional management consultants becomes the bottleneck of developing management consultation industry in China.
 

解决方案:
       针对中国咨询管理市场发展趋势的研究以及行业具有独特性,先知命名团队为其命名“合略”。“合”即“合作”之意,在这个竞争十分残酷激烈的市场经济时代和互联网时代,合作共赢更是时代的选择,凡事的成功在于合作,合作也可凸显共赢,携手共进,合作共赢。“略”即“策略、谋略”,唐代杜甫有诗曰:“将军专策畧,幕府盛才良。 “策略”就是本咨询公司能谋善断,为客户实现任一个目标,制定对应的方案,并且在实现目标的过程中根据形势的发展和变化来相应的方案,最终实现目标。“合略”亦有“合纵谋略“之意”,企业与合作客户间,进行互惠互利合作,合纵连横的商业策略开始发挥作用,异业联盟模式应运而生。
Solution:
       Aiming at the development trend of China's consulting market and the unique industry , Wevin naming team name "HeLue" for it, "He"is" Cooperation": In this era of brutal competition in the market economy and the age of the Internet, win-win cooperation is the choice of times, everything success lay in cooperation, win-win cooperation can also be highlighted, together, win-win cooperation."Lue" is” Policies and strategies”: Du Fu in the Tang Dynasty poem goes: "Ce Lue”, Cheng Ceiling shogun ate. "Strategy" is the plan that consulting company seeks good breaks for customers to achieve a goal, developing corresponding programmers, and achieving the objectives based on the development of the situation and changes to the scenario, eventually achieve their goals."He lue "is "Vertical  strategy". Between enterprises and customers, conduct mutually beneficial cooperation, alliances of business strategies come into play, different industry alliances have em.

Perspectives

CCTV

CCTV

  中央电视台作为中国最具实力的媒体,作为中国的主流媒体的佼佼者,其在国内的影响力不言而喻。受中央电视

奥迪

奥迪

  奥迪作为全球知名的汽车品牌,其本身已经是优良品质的一种象征,奥迪的品牌名虽然是音译,但却恰到好处,

北京大学

北京大学

  北京大学作为中国顶尖学府、百年老校,其深厚的文化底蕴,不言而喻。北大向来以兼收并蓄而闻名,正是因为

Work


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关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
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