Background of the project:
According to statistics, domestic medical beauty industry revenue is over 100 billion Yuan in 2014, and the spead is also growing at an annual rate of more than 30%. The rapid development of China's cosmetic industry is closely related to Korean culture , but the most important is the level of consumption’s increasing. Korea as the guide of cosmetic industry , also attractes many Chinese people went to Korea restore beautiful, especially for stars, they can satisfy their desire and be away from domestic’s paparazzi,kill two birds with one stone. And Chinese lots of patients do body-shaping, and do this surgery cost up to 50 million-100 million won ($ 27.54 million Yuan), the spending power is amazing. This also reflected Chinese people's consumption cosmetic ability. This project is based on the background.
Compared with the overall standards of abroad cosmetic industry, westarted lately,with low standards, lack of low technical quality, capital, specialization, science and technology, standardization, large-scale, international, there is a big gap with foreign advanced standards . With China's entry into "WTO" as a transitional period expiring service industries, trade barriers are no longer exist. Cosmetic companies with strong power, advanced cosmetic technology and perfect service will flood our country, if we still rely on some Chair bed, a bottle of liquid run a hands coated, will soon be out of the game. Lack of domestic market development programs and industry standards, regional uneven development camps varies greatly, dragons and fishes jumbled together, it’s really very messy. unscrupulous beauty salon in material supplies the situation of replacing bad products into good one is quite common, lacking of integrity. The degree of satisfaction in their evaluation is staff’s attitude, low evaluation of management quality and integrity. How to grasp the fate of Chinese cosmetic industry, occupying huge cosmetic markets in order to occupy world market share is the industry focus of attention also should be arouse our attention.
针对中国医疗美容市场发展趋势的研究以及行业特性，先知命名团队为其命名“曼贝莱”。此命名是极富创意性的品牌名称，用字巧妙，名称创意源点来自“曼妙姿容、欢悦分享”， 以此体现医疗美容机构为消费者带来梦幻容颜的欢悦之情，激发受众特有的自信源泉。 名称寓意美好，构思巧妙，用字简洁，能够快速占据目标消费人群的心智资源，易于品牌知名度和美誉度的快速形成。
Aiming at the development trend of China's consulting market and the unique industry , Wevin naming team name "ManBeiLai" for it,This name is a brand name with creative, clever with words, names the creative source from "graceful looks, the happy sharing", to reflect the aesthetic and medical organ fantasy face feelings of joy for consumers, arouse audience-specific source of confidence. Name means good, clever, with concise words,be able to occupy the mental resources of the target consumer groupquickly , easy to forme brand’s visibility and reputation rapidly.