Background of the project:
With the Prime Minister in the executive meeting of the State Council determined "topromote the development of traditional Chinese medicine measures furtherly , the role of traditional medicine advantages for the benefit of the people", the overall size of the traditional Chinese medicine are expanding continually ,Under the Party Central Committee and the State Council great concern, promoting Chinese medicine to achieve remarkable achievements. And academic schools are becoming the main force in the development of traditional Chinese medicine. The palace of tendon surgery, is an important branch of the TCM academic schools: Liu Shoushan make bone and tendon right. New established company and brand make use accurate palm way to benefit tendon surgery and health of modern occupation disease.
As one of the important branches of the TCM academic schools, the court of science and technique of the court has a profound historical origin, the inheritance and development of the genre, has created a certain degree of popularity. Based on the visibility , ferreting out its spread from the palace to folk, spread a aulic, academic cultural influence, highlighting the health effectsof modern occupational disease diagnosis and treatment, gradually formed the brand influence and reputation.
The name of the idea comes from“YJG”, originated from Mr. Liu Shoushan passed on future generations, benefits the public, the palace of science and technology, that is, the core value of the enterprise. "Court and reinforcement of" from the emperor's massage, so take the word "Royal"; "Jin" is the "reinforcement technique" in the treatment of the disease; "Palace" is taken from the "court tendon surgery", meaning this therapy heritage since the "Inner Palace" extremely valuable, the extraordinary value. "Reinforced the Imperial Palace" name industry strong attribute, reveal company brand unique features, septal area with the name of the same industry, brand image of the noble, unique, China’s has a long cultural history, easy to spread fast and remember, fully embodies the name ontology as the highest realm of art.