新成立的公司及品牌主业为汽车配件销售。而截止到2015年底，我国机动车保有量达到了2.79亿辆，其中汽车1.72亿辆。据中国汽车汽配用品行业联合会统计，我国汽配市场年均交易规模超过 1,200 亿元，专业汽配市场交易额占比达到 80%以上。作为全球最大的汽车生产国和消费市场，也是全球最大的汽配生产国家，近年来，我国汽配市场产业快速发展，市场呈充分竞争状态。
Background of the project:
The newly established company and the brand’s business is mainly for auto parts sales. And by the end of 2015, China's motor vehicle ownership reached 279 million, of which 172 million cars. According to the China auto parts industry supplies Association statistics, China's auto market average transaction over 120 billion yuan, rate of professional auto parts market accounted for more than 80%. As the world's largest car producer and consumer market, the world's largest auto production country, in recent years, China's auto market develops rapidly,market is full of compete.
Auto parts industry increase smoothly in recent years, the status of auto parts industrywill be further enhanced in the future . However, the most part of current auto parts marketing’s well-known enterprises are foreign enterprise, such as BOSCH,DENSO, Continental, and so on, the domestic auto parts enterprises need to strengthen the core competitiveness!
Between a new auto parts enterprise and brand, we hope that the names of enterprises and brands not only attributes to facilitate the identification, but also a high degree of memory. So we named " Mechanical car man" for it. Mechanical car man, has a unique style, designpersonalized, intelligent show the brand image for auto parts , highlights the characteristics of the Internet era name. Industry attribute is clear, and outstanding personality, reflecting the extraordinary innovation, with a future intelligent enterprise brand image, easy to spread and promote the brand.