Background of the project
Shenyang Jincheng education and training school is mainly for English education and training, mainly for middle school students overseas training business, taking into account the college students' English training business. Schools developing teaching materials by its own, can be quickly and docking and study abroad the United States Sino-world international elite, is a DreamWorks of the four seasons school. English training has become a major industry in China, there are 300 million people in the country's huge English consumer groups. There are 50 thousand English language training institutions, China's English training market up to 500 billion yuan of scale. With the foreign language training market competition is increasingly fierce, various organizations have to take various means to expand the brand influence.
Wewin naming team concentrate on the people’s focus through studying English education industry development trend and competition situation, considering the target consumer group’s demand factors and target consumer group‘s purpose ofbuying goods from the enterprises and brand products , watching the target group focus straightly, and care industry attributes and identification, building the enterprise and brand’s visualisation.
Wewin team name "Xiling" for the company’s brand, "Xi" that is, hope hope to get. Meaning that enterprise can use their business services to help customers achieve their dreams and hopes. "Ling" means lead, that is, the enterprise can use a wealth of wisdom and improved training and education system to lead customers to achieve their dreams. "Xiling" is simple, great, and fitindustry attributesperfect, is conducive to the identification and recognition of target customers, easy to formthe brand awareness and reputation.The English named Halowow ['heɪloʊwaʊ], combines halo['heɪloʊ] with wow[waʊ], meaning that choice here is to choose success.