With the growth of China's per capita income, the rise of the middle-income groups, as well as the country's support for the promotion of consumption, consumer demand for cultural and creative industries will be explosive growth. Cultural and creative industries is one of the best investment returns. In contemporary society, all kinds of industrial profits are mainly realized by leading independent innovation and technological progress.Finally, from the perspective of consumption, cultural products are growing consumption hot spots. Cultural and creative industries have the characteristics of strong convergence.
The development of China's cultural and creative industries have already have a certain foundation, a strong momentum of development, but there are still some difficulties and problems, such as lack of relevant policies and regulations to support the development of cultural and creative industries; the city cultural and Creative Industrial Park characteristic localization is not strong, and the characteristics of resources city contact closely enough; the lack of high level the cultural and creative industry professionals.
"He Yi," the name of the concept of simple atmosphere, creative ideas around the "enterprise and customer" harmonious cooperation between the association to start. "He" is the meaning of enterprises and customers each other, mutual harmony, cooperation meaning; meaning through the enterprise professional service can allow customers to fully get clear understanding of the market and competitors, to make the best for the brand strategy plan, create huge benefits for customers. The core of that is to communicate with each other, so that everything becomes simple and powerful, common growth and development. The so-called The great form has no shape., the name Great sound is hard to hear., meaning enterprises to simplify, simple things and simple achievement. The name of "He Yi" is separated from the brand name of the same industry, which can quickly occupy the mental resources of the target customers, and fully reflect the name of the body as the highest level of the naming art.