Background of the project:
With the rich life and fast-paced work ,price is not the main advantage for most fresh category products as daily necessities ,Saving time is the main reason why most online shopping consumers choose to purchase fresh foods online. New fresh community supermarket chain go into community life, can greatly meet the demand of target groups to save time and worry in purchasing. Under the current e-commerce pressure of E-business impact and high cost, fresh food is undoubtedly the most powerful super commercial business sector. Domestic retailers are raising fresh food supermarket, JingKeLong、ChaoShiFa、XinFaDi supermarket have bet on fresh food in Beijing market, .This project is based on the background.
As the growing demand of urban middle class for fresh food, the domestic high-end fresh market is also expanding. Consumers want high quality fresh products. Fresh food E-business came onto the stage.
Facts have proved, just to provide fresh products for what middle-class really demand, to grasp the key consumer, fresh e-commerce sales don't have to worry about it. In China, food safety issues drawled people’s attention, Consumers are more and more concentrate on the quality of the product, from tainted milk, cooking oil, Sudan and a series of food safety problems, . Therefore, product quality control for fresh food industries are particularly important, once substandard products were sold, business reputation will collapse, almost no reversal of the situation.
Aiming at the development trend of Chinese fresh industry as well as the characteristics of the industry, Wewin naming team name "Lvjianlvxian" for it. "Lvjianlvxian" name is unique, naming idea comes from the phrase" common occurrence "of reverse thinking in creative, refers to the encounter was "fresh" is also kept a creative new category of innovation to the public. Lv, means several times, that is, often, regular, extended meaning is always, ever. Xian: fresh and surprise. "Lvjianlvxian" let you always taste fresh."Lvjianlvxian" naming means the enterprise has long offered to the public fresh, high quality, fresh food, and keep updated, variety.