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科立康

启航领域创新 助力行业领跑

背景:
       医疗器械行业在经历了2015年的降价风波之后,虽有“创伤”,但潜力依旧,未来仍有较大提升空间。2016年,医疗器械产品安全问题或成为FDA关注重点,融资也将成为医疗器械重要主题。2016年融资也将成为医疗器械产业的重要主题。随着兼并的进行,市场上收购者的数目将进一步减少,而未来一年许多公司也都将面临着融资困难的难题。不过,一些分析人士认为IPO条件的放松将在一定程度上解决这一问题。而众多来自医药产业的竞争者也将推动这一产业的迅速发展。许多大型生物医药公司都将医疗器械领域当做是医药产业下一个增长点。本项目即是在这样背景下产生的。
Background:
       Although medical device industry is"traumatized", but remainspotential, after experiencing a wave of price cutsin the year 2015 ,there is still a big room for promoting.  In 2016, medical apparatus and instruments product safety issues maybe become the focus to the FDA, financing will also become an important topic of medical equipment. financing will also be important themes of the medical device industry in 2016. As the merger progresses, further reduced the number of buyers in the market, and many companies in the coming year will face financing problems. However, some analysts believe IPO conditions relaxed solve this problemto some degree. And many competitors from the pharmaceutical industry will promote the rapid development of the industry.Many large pharmaceutical companies take themedical devicesfield of as the next growth point of pharmaceutical industry. This project is based on the background.

洞见:
       目前,全球市场上器械和药品的消费比例为 7:10,发达国家为 1:1,而中国器械和药品的消费比例约为 1:2.5,可见中国医疗器械市场存在巨大的消费潜力。新医改明确指出,国家将逐年加大公共卫生体系和城市社区、农村基层医疗卫生建设。随着医疗器械企业进一步深挖“下乡+社区”市场,以及在不断调整结构和产业升级的态势下,医疗器械行业已进入快速发展期。以改革推动医疗器械行业创新势在必行,我国医疗器械领域创新近年来十分活跃,有关的审批程序改革也已开展。改革我国医疗器械审评审批制度,积极推动医疗器械领域创新,不断提升行业的整体水平,是行业发展的客观要求。
Insight:
       At present, the consumptionof global device and drug is 7:10 on the market, developed countries is 1:1, equipment and medicines consumption ratio is about 1:2.5 in China,it is thus clear thatChinese medical device market has huge potential for consumption. New health care reform made it clear that, the State will gradually increasing public health system and the construction of urban communities and rural medical and health.With medical device companies dig deep "countryside + community" market, as well as under the situation of continued structural adjustment and industrial upgrading, the medical device industry has entered a phase of rapid development. To reform it is imperative to promote the innovation of the medical device industry, innovation is very active in recent years in the field of medical devices in China, approval procedures relating to the reforms have also been carried out. Reform China medical device review and approval system, and promotes innovation in the field of medical devicesactively, and constantly improve our industry's overall level, is the objective requirement of the industry.

解决:
       针对中国医疗器械市场发展趋势的研究以及行业特性,先知命名团队为其命名“科立康”。此命名在品牌建设初期就赋予企业创新发展的科技形象。“科”字凸显了企业产品与技术的科技感,增加了专业可信度,“立”字有立刻、马上的意思,“康”字有康复、健康之意.“科立康”寓意企业的科技产品能够让患者马上康复的美好祝愿。
Solution:
       Aiming at the development trend of China'smedical device market and industry characteristics, Wewin naming team name "KeliKang" for it. This naming is at the beginning of the brand construction of enterprise innovation and development of science and technology. "Ke "the word highlights the sense of science and technology of enterprise products and technology, increase the professional credibility, the meaning of word" Li "immediately, immediately.     " kang "the word has a rehabilitation and health. "Kelikang" means enterprise technology allows immediate rehabilitation of patients with good wishes

Perspectives

中电智为

中电智为

  中电智为作为一个公司名称,能够非常鲜明地体现出其行业属性,能够带给人理性与智慧。先知为中电智为做的

北极泉

北极泉

  北极泉这个名字用于纯净水,真的是一种绝妙的选择,北极这两个首先会让我们联想到冰天雪地、远离人类生活

邦天命名

邦天命名

  邦天作为信息技术行业的公司,这个名字本身非常有魄力。先知为邦天做的品牌设计看似简单,其实内涵非常丰

Work


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关于先知中国
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