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贝尔嘉

引领高端美容服务新趋势

背景:

       近年来,“大健康”概念异常火爆,人们对健康的追求已经超越过去任何时代,随着人们消费结构的不断升级、国内二胎政策放开、老龄化社会的到来,未来将来会有大量消费需求集中爆发。2017年两会,国务院总理在政府工作报告中明确将“推进健康中国建设”列为2017年工作重点。据《2016-2021年中国大健康产业市场运行暨产业发展趋势研究报告》预计,2017年中国健康产业规模为4.9万亿元,2021年将达到12.9万亿元,未来五年(2017-2021年)年均复合增长率约为27.26%。
       企业作为一个新兴美容养生服务企业,欲打造高端美容养生会所,为消费者提供周到、细致的专享服务。
Background:
       In recent years, the "health" concept is unusually hot, people's pursuit of health is beyond any time in the past, with the continuous upgrading of people's consumption structure, domestic two-child policy liberalization, the arrival of the aging society, the future will have a lot of consumer demand concentrated outbreak. 2017 two sessions, premier of the State Council in the government work report clearly "promote healthy China Construction" as the focus of 2017 work. According to the development trend of "2016-2021 Chinese health industry market and Industry Research Report" is expected in 2017, the scale of China health industry is 4 trillion and 900 billion yuan, in 2021 will reach 12 trillion and 900 billion yuan, the next five years (2017-2021 years) the average annual compound growth rate of about 27.26%.
       Enterprise as a new beauty health service enterprises, to create high-end cosmetologyhealth club, provide thoughtful and meticulous exclusive services for consumers.

洞见:

       随着中国经济的快速发展,人们生活水平的提高和消费观念不断更新,在满足了基本生存需求后,消费者追求健康、年轻、美丽的时尚生活。这也使得美容行业骤然成为急速拉动就业内需的行业之一。尤其是近10年,随着美容市场逐步规范、专业技术日趋成熟,人们对美容需求持续呈高速上升趋势,市场前景相当广阔。美容业的产值增长幅度明显已高于全国GDP增长速度,预计未来5年,美容业产值可翻一番。中国目前美容行业市场每年现金流动约3000亿元,美容经济每年以15%的速度递增,中国“美容经济”正在成为继房地产、汽车、电子通信、旅游之后的中国居民“第五大消费热点”。\
Insight:
       With the rapid development of China's economy, the improvement of people's living standard and the consumption concept constantly, after satisfying the basic survival demand, consumers pursue healthy, young and beautiful fashion life. This also makes the beauty industry suddenly become one of the industries that rapidly boost employment demand. Especially in the past 10 years, with the gradual standardization of the beauty market, professional technology matures, people's demand for beauty continues to rise at a high speed, and the market prospect is quite broad. The growth rate of the output value of the beauty industry has obviously been higher than the national GDP growth rate, and it is expected that the output value of the beauty industry will double in the next 5 years. At present China beauty industry market every year cash flow of about 300 billion yuan, beauty economy increasing by 15% each year, China "beauty economy" is becoming the real estate, automobile, electronic communication, tourism after the China residents "fifth hot consumption".

解决:

       介于人们生活水平的提高和主流消费者越来越年轻化,消费观念不断更新,消费者乐于追求健康、年轻、美丽的生活方式,先知中国为美容养生新企业命名为“贝尔嘉”,传递企业核心理念“倍加呵护  尊享为您”。“贝”即宝贝,寓意企业用心呵护每一位顾客;“嘉”则为夸奖、赞许、欢乐、幸福,寓意企业作为高端美容养生服务机构,给予消费者专属的、尊享的、量身定制的美容养生服务,让每一位顾客都能感受身心愉悦与幸福感,赢得消费者嘉许及青睐。“贝尔嘉”谐音“倍而佳”体现企业产品及服务的品质,传递给予消费者的加倍呵护,用字简洁,极具包容性与延展性,易于让消费者产生美好联想,寓意美好,易于企业知名度与美誉度的快速形成,易读易记,易于传播。
Solution:
       Is to improve the living standard of the people and the mainstream consumers are more and more young, consumption concept of constantly updated, willing to pursue healthy, young and beautiful way of life for consumers, the Wewin naming team named the newcosmetology health enterprise "BeiErJia", the core of the concept of "enterprise transfer times plus care for you to enjoy". "Bei" is baby, moral enterprise care of every customer; "Jia" for praise, joy, happiness, moral enterprise as a high-end cosmetology health services, beauty and health care service to give consumers the exclusive, exclusive, tailored, let every customers can feel pleasure and happiness sense, to win consumer recognition and favor. "BeiErJia" homophonic "double and good" reflect the company's quality products and services, transfer to give extra care, consumers use simple, highly inclusive and scalability, easy to let consumers have a better association, meaning beautiful, easy to form fast, corporate reputation and the reputation easy to remember, easy to spread.

Perspectives

艺高命名

艺高命名

  作为一家专业的美发机构,“艺高”非常贴切。先知在为艺高取名时,首先考虑其行业属性,作为美容美发行业

曲水兰亭

曲水兰亭

  曲水兰亭作为一个酒店名称,可以说是非常的高端典雅、超凡脱俗,十分符合公司的定位——都市桃源。这个典

天悦盛宫

天悦盛宫

  天悦盛宫作为一家高档女子养生会所,装饰富丽堂皇,大厅金碧辉煌,再配上如同古希腊神庙里的雪白柱子,整

Work


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