• 360全胜命名法,品牌基因发现者
  • 专注命名及战略定位
  • 命名+定位=名称双保障
  • 命名实战经验丰富
  • 竞争战略顾问
  • 战略定位+命名设计+品牌全案
360全胜命名法
公司起名(国学) 公司起名(广告学) 品牌命名(国学) 品牌命名(广告学) 企业策划 国学培训 品牌设计

贵稀

品味贵州 酱香典范

背景:

      中国酒文化源远流长,在当今社会白酒消费依然占据酒类消费的主导地位。2015年,酿酒行业规模以上企业累计完成产品销售收入9229.17亿元,与上年同期相比增长5.34%;累计实现利润总额1018.07亿元,与上年同期相比增长3.93%;上缴税金853.15亿元,比上年同期增长2.06%。
       新企业作为白酒行业新品牌,其生产基地坐落于中国酒镇——茅台镇,得天独厚的酿造环境,盛产美酒,酱香突出,幽雅细致,酒体醇厚,回味悠长,清澈透明,色泽微黄。
Background:
      The Chinese wine culture has a long history. In today's society, liquor consumption still occupies the leading position of wine consumption. In 2015, the over 922 billion 917 million of the sales revenue of the above scale enterprises in the liquor making industry increased by 5.34% yuan compared with the same period last year, and the total realized profit was 101 billion 807 million yuan, up 3.93% compared with the same period last year, and the tax paid to 85 billion 315 million yuan was 2.06% higher than that of the same period last year.
       The new enterprise as a new brand of liquor industry, the production base is located in the town of Maotai, the first China wine town, the wine brewing environment, richly endowed by nature, soysauce-like aroms outstanding, elegant and meticulous, mellow wine, long aftertaste, clear and transparent, yellowish color.
上页
下页

洞见:
       白酒行业未来将依靠消费者驱动,回归到一个注重性价比的时代,通过物美价廉的产品来满足消费者更真实、本质的需求。近年来在白酒企业转型的路上,为迎合大众消费,推出了一些特色产品。酱香型白酒不但是一种香型,更是一种快速上升的品类。酱香酒苛刻的原料筛选、酿造工艺以及储存年限等都决定了白酒品质。酱香是未来白酒香型中仍然会快速上升的香型。高端消费中,酱香已经占据一半的市场。由于酱香目前的消费人群具备强大的消费能力和口碑相传,所以酱香消费人群正在由高到低快速渗透和放大。
Insight:
      The liquor industry will rely on consumer driven in the future to return to a cost-effective era, and satisfy consumers' most real and essential needs through inexpensive products. In recent years, on the road of liquor enterprises transformation, in order to meet the public consumption, some special products have been introduced.Among them, the soysauce-like aroms liquor is t only a kind of flavor, is a rapidly growing category. soysauce-like aroms wine strict selection of raw materials, brewing process and storage period are decided by the quality of the wine. soysauce-like aroms liquor flavor is the future will still be the rapid rise of flavor. The high-end consumer, soysauce-like aroms has occupied half of the market. Due to the current consumer groups have very strong consumption ability and word-of-mouth, so soysauce-like aroms consumer groups are from high to low permeability and rapid amplification. 

解决:

       本次命名,先知中国命名实验室围绕企业产品地域特征及品质优势,为企业白酒品牌命名为“贵稀”传递“贵州茅台镇出品,酱香美酒”之意。“贵稀”不仅表达了企业白酒地域属性与烙印,也传达了茅台镇酱香型白酒的,即“物以稀为贵”的珍贵,一方水土孕育一方好酒。简单明了告知目标消费者企业产品属性,易于识别和记忆,有利于占据目标市场和传播。
Solution:
       This time the naming,the Wewin naming team around product geographical features and quality advantages for enterprises liquor brand named "GuiXi " transmit that “produced in Guizhou Maotai wine Town, valuable and rare maotai-flavor liquor”. "GuiXi" is t only the expression of the geographical attributes and brand of liquor companies, but also to convey the unique Maotai Town maotai-flavor, which is rare and precious, soil nurtured one wine. It is easy to tell the product attributes of the target consumers, easy to identify and memorize, and to occupy the target market and spread.

Perspectives

伊利

伊利

  伊利作为一个乳业公司的名称非常的清新、悦耳,朗朗上口,容易被识记。尽管从字面看不出特殊的含义,但却

保食安

保食安

  保食安这个名称很直接地传达出了公司产品的属性和功能,即保证食品的品质符合要求。先知在为保食安做品牌

通惠河畔

通惠河畔

  通惠河畔这个名称本身就很有诗意,仿佛回到了古代的运河文化中,回到了那种繁花似锦的商业贸易发达之处,

Work

龙头品质, 中国气质
专业战略定位命名及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
命名及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内定位命名行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓品牌整合命名及全案新方向
关于先知中国
先知中国——中国更专业的命名及全案策划机构,重新定义了中国命名行业,并提升了命名定位的行业发展。
先知专注于品牌塑建和品牌提升,帮助5000多个品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了命名和战略定位。今天,我们不断超越自己,为行业格局确立发展方 向。
命名之道,唯有先知。
先知一步,成就伟业。

如何打造持续成长品牌

立即致电 4006-099-888

可获得专业品牌顾问支持,新品牌时代,先知一步,成就伟业。

商标注册排查
驳回风险评估
商标查询
欢迎拨打先知对咨询电话:
4006-099-888

您也可以咨询我们的在线客服
在线咨询 QQ咨询