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首慈

首于孝 慈于心

背景:

       百善孝为先,随着中国跑步进入“老龄化社会”,对于专业养老服务的需求日益凸显。2017年2月,国务院印发《“十三五”国家老龄事业发展和养老体系建设规划的通知》,指出要建立健全“以居家为基础、社区为依托、机构为补充、医养相结合的养老服务体系”,多层次与多样化的养老服务将明显改善服务质量与合理化服务结构,成为目前养老行业发展的探索方向。企业作为老牌企业,此番打造专业养老服务品牌,致力于专业养老服务体系的建立,树立行业新标准,让专业养老惠及每个老人,提升中国老人晚年生活品质。
Background:
       The first goodness is filial piety,with China running into the "aging society", for the professional pension services demand has become increasingly prominent. In February 2017, the State Council issued the "13th Five-Year" national aging development and pension system construction plan of the tice ", pointed out the need to establish a" home-based, community-based, institutional as supplement, medical support combined old-age service system, multi-level and diversified pension service will significantly improve the quality of service and reasonable service structure, become the exploration direction of the development of the pension industry.As an old business, the enterprise is going to built a new brand of professional pension service, dedicated to the establishment of the professional pension service system, set up the new industry standard, let the professional pension benefit every old man, and improve the quality of life of the Chinese elderly in their later years.
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洞见:

       中国传统养老模式大都以家庭养老为主,但随着中国人口老龄化逐渐成为常态,以及家庭结构出现高龄化、小型化趋势,家庭养老功能逐渐减弱,已无法单独应对老龄化社会的带来的挑战。因此,依托社区的居家养老模式逐渐受到人们重视。随着老龄化社会特征的凸显、居家养老成为我国养老服务体系的基础,适老化逐渐成为养老领域的热词。养老不仅是物质方面,还要有精神层面的满足,除了给老年人生活保障之外,还要让他们感受到家庭的温暖。从中国传统文化角度出发,居家养老符合大多数老年人的观念,符合老年人对家庭的亲近需求感,同时这类服务的费用也明显低于机构养老服务。从长远的养老和护理发展需求来看,居家服务将成为中国养老服务的重要载体。
Insight:
       Family pension is the main form of traditional Chinese pension, but with the aging of Chinese population becoming rmal and family structure aging and miniaturization, family pension function has gradually weakened, and it has been unable to cope with the challenges posed by aging society alone. Therefore, people pay more attention to the family pension model relying on the community. With the characteristics of the aging society and the foundation of the old-age service system in our country, aging has gradually become a hot word in the field of the aged. Pension is t only material, but also spiritual satisfaction, in addition to the elderly living security, but also to let them feel the warmth of the family. From the perspective of Chinese traditional culture, home care is in line with the majority of the elderly's concept, which is in line with the elderly's close sense of family needs, and the cost of such services is also significantly lower than the institutional pension services. From the perspective of long-term care and nursing development, home service will become an important carrier of China's old-age service.

解决:

       本次命名,从“百善孝为先”的中国传统孝文化出发,融合企业用心打造慈孝老人专业养老服务体系的核心,为企业养老服务新品牌命名为“首慈”。“首”为先行,是“百善孝为先”的传递,也是企业致力于打造专业养老服务体系,树立专业养老服务新标准的体现;“慈”为慈孝老人,是企业用心打造服务,致力于专业养老服务的普及,让专业养老服务惠及每个老人,让老人享受优质晚年生活方式。“首慈”以慈孝老人为首要,用心服务为基础,以国际先进养老服务体系,融合中国养老需求,打造的专业养老服务机构。
Solution:
       This time the naming,from the perspective of " The first goodness is filial piety " China traditional culture of filial piety, blend the heart to create a fusion of enterprise core Claus professional pension service system, the new brand enterprise pension service named "ShouCi". "Shou" as the first, transmit " The first goodness is filial piety ", also is the enterprise to build the old-age service system reflects the professional, setting new standards of professional nursing service; "Ci" as the filial piety elderly, is the enterprise hard to build service excellence, dedicated to the popularization of professional pension services, professional pension services benefit of each the old man, let people enjoy the high quality life style. "ShouCi" is based on caring for the elderly, serving the heart, serving the international advanced pension service system, and integrating the needs of the Chinese elderly to create the leading professional pension service institution.

Perspectives

Lavie楼盘起名

Lavie楼盘起名

  远洋·LA VIE作为高端别墅区,给人以典雅的感觉。先知在为远洋·LA VIE做品牌设计时,重点想要突出的就是别墅区

东易日盛

东易日盛

  “东易日盛”这个名称寓意丰富:“东”——喻指日出,冲破重云,冉冉升起,孕育着无限生机。“易”——寓

远泰凯健

远泰凯健

  远洋凯健这个名称非常符合公司的行业属性和定位,远洋其实已经道明公司是中外合作与经营的特征,而凯健则

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